Toyota GR86 wins, Subaru BRZ loses customers in the USA
Despite being essentially the same car sold under two different badges, the Toyota GR86 and the Subaru BRZ have performed wildly different on the U.S. market recently.
Toyota has sold 7,467 GR86 units in the first half of the year and demonstrated a 41.9% year-over-year increase. In turn, Subaru has taken a 43.7% nosedive with only 1,414 units sold.
This may look odd at first, because sports car buyers take active interest in the vehicles that they consider for purchase these days. Most of them realize the two cars are largely interchangeable, and while some may prefer one brand over the other, the difference shouldn’t be so big.
Subaru has already commented on this discrepancy, arguing that it had focused its production efforts on the Forester SUV and was forced to downsize the BRZ production quota.
Editor Andrew Raspopov
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